The UAE has officially updated its Federal Media Law as of 29 May 2025, introducing tighter rules and clearer requirements for social media influencers, content creators, and advertisers. Whether you’re an independent creator or a business hiring influencers, these changes will affect how you operate.
Here’s a breakdown from Corpline.ae to help you stay compliant and avoid costly mistakes.
1. Influencer Licensing is Now Mandatory
If you’re earning money from creating or promoting content in the UAE — including through paid ads, sponsorships, brand collaborations, affiliate links, or event appearances — you must hold a valid influencer license.
Key points:
- The license is issued by the UAE Media Council (replacing the National Media Council).
- It applies to both mainland and free zone residents (yes, even if you’re in Dubai Media City or another free zone).
- Licenses are generally valid for 1 year and must be renewed before expiry.
- Working without a license can result in hefty fines and account suspension.
2. Content Standards Apply to All Influencers
The updated law also introduces stricter content guidelines:
- No content that violates public morals, spreads false information, promotes gambling, or criticises the UAE’s values or leadership.
- Sponsored or paid content must be clearly disclosed (e.g., using #ad or a visible “Paid Partnership” label).
- Promotions for products/services must be accurate and not misleading.
3. Free Zone Licenses Are No Longer Enough on Their Own
Previously, some influencers operated with only a Dubai Media City or Ajman Free Zone trade license. Under the new rules:
- You still need the UAE Media Council influencer license even if you already have a trade license in a free zone.
- Businesses hiring influencers must ensure the influencer is licensed — otherwise both parties can face penalties.
4. Penalties for Non-Compliance
Failing to follow the new rules can lead to:
- Fines starting from AED 5,000 and up to AED 500,000 (depending on the offence).
- Removal of offending content.
- Suspension or permanent ban from operating as an influencer in the UAE.
5. How to Get Your Influencer License in Dubai
At Corpline.ae, we can help you:
- Choose the right license type — individual or corporate.
- Prepare and submit your application to the UAE Media Council.
- Guide you through trade license requirements if you’re setting up as a business.
- Ensure you stay compliant with advertising and content regulations.
✅ Bottom line:
The UAE is serious about regulating the influencer industry. These rules are designed to protect consumers, ensure transparency, and maintain the country’s media reputation. If you earn from your online presence, now is the time to get your paperwork in order.
📞 Book a free consultation with Corpline.ae today — we’ll make sure you’re fully licensed and ready to grow your influencer business without legal risks.
